Avoch (/ˈɒx/ ⓘ OKH; from the Scottish Gaelic: Abhach – meaning mouth of the stream) is a harbour-village located on the south-east coast of the Black Isle, on the Moray Firth.

[14] The other estate in the parish of Avoch was the Royston Estate which was owned by James Mackenzie, Lord Royston (died 1744) who was the fourth son of George Mackenzie, 1st Earl of Cromartie (died 1714).

[17] Intrepid Scottish explorer in Canada Sir Alexander Mackenzie, the first European to explore the great Canadian river now known as the Mackenzie River, crossing North America twice, to the Arctic Ocean in 1789 and Pacific Ocean in 1793, retired to Avoch in 1812 where he died in 1820 and was buried in the old Avoch Parish churchyard.

In addition to the fishing industry, commuting to Inverness and tourism provide income to the village.

Lazy Corner, named for the youngsters who gathered there to pass the time, has been moved by the road widening in the Eighties, and spruced up by a sculpture intended to add character to the village.