[11] When Jehovah's Witnesses' belief regarding the "generation" of 1914 was changed to a less literal sense, the aim was restated as, "this magazine builds confidence in the Creator's promise of a peaceful and secure new world that is about to replace the present wicked, lawless system of things".

[16] Georges D. Chryssides notes that some articles "were opposed to orthodox medicine",[17] particularly against vaccinations,[18] theories about germs and the use of aluminum cooking utensils,[19] "and recommended alternative methods of health care and remedies".

contains articles on general interest topics such as nature, geography, health, family life, and also the Bible and biblical history, and is overseen by the Writing Committee of the Governing Body of Jehovah's Witnesses.

[27] On January 17, 1990, the Supreme Court of the United States ruled against Jimmy Swaggart that sales of religious literature were subject to taxation, which introduced ambiguity into the formerly tax-free practice of suggesting a particular donation in exchange for the magazines.

The Watch Tower Society supported Swaggart in the case, arguing that the perceived sale of religious literature should be exempt from taxation.

[29] An article in the May 1990 issue of Our Kingdom Ministry—a newsletter provided to members—stated that "there are growing pressures against all religious elements" and went on to say that their main concern was to move ahead in the worldwide preaching work, "without hindrance".

has been distributed free of charge worldwide since early 2000, its printing being funded by voluntary donations from Jehovah's Witnesses and members of the public.