It hit Hot AC radio stations with an impact day of March 26, 2007 and eventually peaked at No.
It was also slated for release to Top 40, Alternative, and Active Rock stations,[1] but saw virtually no play on any of those formats.
This lack of deadline pressure allowed the band to write music freely, and out of those sessions came "Awakening."
It was released leaked, April 5 by the band's web content designer, Dale Manning on YouTube.
Instead of using clay in the more common technique of "claymation," the band employed paper print-outs of their performances, and were able to achieve the effect of animation.
The Awakening music video mainly focuses on two men (Tony Hale and Adam Campbell), who first step out of an elevator and play a cardboard version of Guitar Hero in their apartments.
The only clips of the band playing the song in live action are shown early in the video as the guitars kick in.
In response to the lack of label-side support, the band's fans took it upon themselves to help promote the video in more of a grassroots marketing way.