[7] AEG's partner for 8 years, Outbox was behind the development of the white label ticket selling technology.

Founded in 2005 by husband and wife Jean-Francoys Brousseau and Constance Raymond, Outbox also counted the Cirque du Soleil among its shareholders.

[8] After gaining experience with their technology worldwide, it was in 2011 that Outbox created a partnership with AEG and AXS was born.

[9] Their ticket selling system allows all live entertainment venues to control their inventory, pricing, and consumer data without any third party involvement.

[12][13] AXS aims to block large volume, automated purchases by computer programs used by ticket resalers by using a "waiting room" facility on a separate server.