Ayelet Fishbach (Hebrew: איילת פישבך) is the Eric J. Gleacher Distinguished Service Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business[1] She is past president of the Society for the Science of Motivation, and the International Social Cognition Network.
[2] She graduated from Tel Aviv University.
[3] She was associate editor of Journal of Personality and Social Psychology and Psychological Science.
[4][5] Fishbach studies social psychology, management and consumer behavior.
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