Ayo Animashaun is a Nigerian entertainment entrepreneur and television executive.
He studied Business Administration at Kwara State Polytechnic.
[1] He is CEO of Smooth Promotions, an entertainment firm that organizes The Headies award and publishes the weekly Hip Hop World Magazine.
[2][3] On 5 November 2013 he led his firm to the launch of HipTV on Multichoice DSTV.
[4] In October 2013, The Net magazine listed him as one of the most influential people in the Nigerian entertainment industry.