One of Indonesian dangdut divas,[3][4][5][6][7][8] she rose to fame following the sudden virality of her song "Alamat Palsu" ("Fake Address") in 2011.

[10] In 2011, five years after its release (2006), "Alamat Palsu" suddenly rose to popularity,[14] with covers by comedian Sule and singer Olga Syahputra.

[13] Ayu has stated that she attempts to emphasize her voice when singing and not sell her body, something she considers common in dangdut culture;[9] she does not use sensual movements when dancing like some of her peers.

[15] On 31 December 2013, she gave birth to a baby girl named Bilqis Khumairah Razak in Jakarta.

[17] On 1 April 2014, the court agreed to her request for divorce by verstek (without her spouse present), valid two weeks after its decision if it was not challenged by Enji.