The Azerbaijani participating broadcaster, İctimai Televiziya (İTV), selected its representative through Land of Fire 2008.

Land of Fire 2008 was the national final organised by İTV to select its representative for the Eurovision Song Contest 2008.

In the final on 2 February 2008, the winner as determined by the votes of a thirteen-member jury panel was selected from the three artists who each performed two original songs.

[7][8] The members of the jury were:[9] On 14 November 2007, İTV revealed that five potential performers had been shortlisted from 40 artists that attended a casting round held at the Rashid Behbudov State Song Theatre in Baku in October 2007: Aynur Iskenderli, Aytaj Jafarova, Elnur Hüseynov, Erkin Osmanli and Unformal.

[10][11][12] On 11 January 2008, the three artists selected for the competition based on the decision of İTV and a six-member jury panel were announced.

[13] The members of the jury were Azad Rahimov (Minister of Youth and Sports of Azerbaijan), Nargiz Pashayeva (professor), Akif Malikov (Director of the Azerbaijan State Academic Opera and Ballet Theatre), Vagif Gerayzade (composer), Faiq Suceddinov (singer and composer) and Tarana Muradova (folk artist and dancer).

[18][19] In April 2008, a new version of the song was recorded at the Modern World Studios in London, which included additional mugham vocals.

[24] On 9 May, Elnur and Samir performed during a concert which was held at the Maslak Parkorman venue in Istanbul, Turkey.

[25] Elnur and Samir also took part in promotional activities in Andorra, Finland, Malta, Slovenia and the United Kingdom.

[26] According to the rules, all nations with the exceptions of the host country and the "Big Four" (France, Germany, Spain and the United Kingdom) are required to qualify from one of two semi-finals in order to compete for the final; the top nine songs from each semi-final as determined by televoting progress to the final, and a tenth was determined by back-up juries.

[28] The two semi-finals and final were broadcast in Azerbaijan on İTV with commentary by Isa Melikov and Husniya Maharramova.

"[32] At the end of the show, Azerbaijan was announced as having finished in the top 10 and subsequently qualifying for the grand final.