İctimai Television (İTV), a member organisation of the European Broadcasting Union (EBU), were responsible for the selection process of their participation.

Azerbaijan returned to the 2021 contest in Paris, France, with İTV internally selected Sona Azizova to represent the nation with "One Of Those Days".

İctimai Television initially intended make a debut for Azerbaijan in the Junior Eurovision Song Contest 2008 in Limassol, Cyprus and were set to participate, with the broadcaster to organise a national final order to select the country's representative.

It was alleged by Armenian media outlets that the broadcast of the contest in Azerbaijan was interrupted when it became apparent that Armenia had won due to the strained political relations between the two countries.

[3][4] These claims were disputed by AMPTV director and Eurovision head of delegation Diana Mnatsakanyan, who also denied reports that the country was preparing to file a complaint with the EBU over the matter.

She noted that the broadcaster did not know whether Azerbaijan even aired the contest at all, given that the country had not yet participated in the Junior Eurovision and had "no interest" in it at the time, and that reports about the alleged incident were limited to posts on Azerbaijani Internet forums.

[6] In September 2012, İctimai Television officially confirmed that they would participate for the first time at the Junior Eurovision Song Contest 2012 in Amsterdam, the Netherlands.

On 9 October 2013, it was reported that the Azerbaijani broadcaster İctimai Television decided to internally select their 2013 artist with auditions held in the Rashid Behbudov Second Music School in Baku.

[17] Fidan Huseynova was officially announced as the third Azerbaijani representative on 18 September 2018,[18] with the selected entry "I Wanna Be Like You" released on 16 October 2018.

[24] These submissions were to be judged by a jury panel consisting of both Azerbaijani and international music experts to determine the nation's eventual entry.

In 2015, the online broadcasts featured commentary in English by junioreurovision.tv editor Luke Fisher and 2011 Bulgarian Junior Eurovision Song Contest entrant Ivan Ivanov.