Italian-language broadcaster RTSI decided early on that due to budget issues, the winner of the 2002 local children's song contest Mara e Meo would represent the country at the Junior Eurovision Song Contest 2004.

[1] Despite not being responsible for the country's entry, German and French-language broadcasters SRF and RTS relayed the contest with native language commentary.

In 2015, the online broadcasts featured commentary in English by junioreurovision.tv editor Luke Fisher and 2011 Bulgarian Junior Eurovision Song Contest entrant Ivan Ivanov.

[4] The Swiss Broadcasting Corporation, SRG SSR, sent their own commentators to the contest in order to provide commentary in the French, German, and Italian languages.

Spokespersons were also chosen by the national broadcaster in order to announce the awarding points from Switzerland.