[1] It is comparable to household soap, but has a rugged texture, bulky shape, lack of odor, and can generally be purchased in many convenience stores and supermarkets.
Formerly, azul e branco soap was popularly used to wash linens, carpets, and floors, as well as for personal hygiene.
With the advent of the 2009 Influenza A virus pandemic, the Portuguese health minister advised the population to use it as a substitute for the alcohol-based hand cleaners that emerged at that time.
[1] Due to the COVID-19 pandemic caused by the novel SARS coronavirus 2 (SARS-CoV-2), azul e branco soap is again being put into use by public institutions, namely in bathrooms.
[2] Commercial demand is also increasing as stocks decline and prices rise, with schools and home consumers being the main customers.