The performance is considered the first Norwegian musical, and has since its premiere in 1972 achieved great popularity.

[12] The plot follows Bør, a young businessman from the countryside, with big ambitions and great naivety.

He runs the village's general store and often travels on business trips to Trondheim.

Before he achieves his fame and wealth, he must fight against seductive maidens, «village beasts», and stock speculators.

Svenn Berglund Jon Berle Leif Bjørneseth Runar Borge Tove Edwards Main Kristoffersen Berit Kullander Wenche Lund