On September 2, 2016, Reith released a crowdfunded EP called Heart on My Sleeve, through Pledge Music.
[2][not verified in body] Brian James Reith grew up in Milwaukee, Wisconsin, where his father, Jim, owned and operated a recording studio.
[3] Reith's musical career began when he released an independent album, Urgent Message, in 2003.
[5] TobyMac reportedly pulled his car off to the side of the road when he first heard Reith's music, later stating: "Brian is just naturally gifted from God vocally and his lyrics [...] sort of just ease into your heart.
[3][6] At the end of the year, he guested on TobyMac's annual 2008 Winter Wonder Slam tour, which ran through November and December 2008.
[7] On March 10, 2009, an expanded edition of his EP was digitally-released, featuring two more songs and two music videos.