Entertainment, Inc. (formerly Bay Area Multimedia, Inc.) was an American video game publisher based in San Jose, California, that was founded by Ray Musci in October 1999.

[2][1] The company signed a deal with Takara in April 2000 to localize and publish Transformers: Beast Wars Transmetals for the Nintendo 64 in North America as a rental-only release.

In 2000, Bay Area Multimedia secured an exclusive licensing deal with Warner Bros. Interactive Entertainment and Cartoon Network to publish games based on Dexter's Laboratory, The Powerpuff Girls, and Yogi Bear.

From September onward, the company secured more publishing and licensing deals, including a deal to publish the Game Boy Advance port of Broken Sword: Shadow of the Templars on September 17,[9] a licensing agreement with Spyglass Entertainment for a video game based on Reign of Fire on October 9 and 16[10][11] On January 8, 2002, BAM!

announced that their Cartoon Network partnership would expand to include Samurai Jack[12] and later and Ed, Edd n Eddy.

[14] and at the end of the month signed a publishing agreement with Sony Computer Entertainment Europe to release World Rally Championship in North America.

[15] The SCEE agreement soon expanded to include Wipeout Fusion and Dropship: United Peace Force in March.

[16] In June, a deal was made with Riverdeep for video games based on the Carmen Sandiego educational franchise.

then sold the rights to VIS's State of Emergency 2 to DC Studios in May that year and filed for bankruptcy shortly thereafter.