It was headquartered in Didsbury, Manchester, England,[1][2] it operated a network of domestic and European services from a number of airports in the United Kingdom on behalf of British Airways.

The airline operated as a low-cost carrier, with food sold via a 'buy on board' programme (except for flights to London City Airport).

British Airways Citiexpress is recognised for pioneering and attaining CAA approval for the print-at-home boarding pass, one of the first self-service tools of the digital era.

However, allocated seating and a baggage valet service were still available, while lounge access, tier points and BA Miles remained unaffected for those in the Executive Club.

BA Connect handled most of British Airways' domestic and European services that do not serve London’s Heathrow or Gatwick airports.

On 3 November 2006, British Airways chief executive said that he had reached an agreement for Flybe to purchase BA Connect.