Under new controller Stuart Murphy, the channel began to aim specifically at a young adult audience.

Instead, the launch programme was broadcast over the internet, with the first day's schedule including a Tomorrow's World guide to digital television and repeats of the very first episodes of EastEnders and Monty Python's Flying Circus.

Examples included Watchdog Extra, where viewers could contact the show by phone or e-mail with either questions or feedback on the issues discussed.

Crimewatch Extra provided follow-up detail on the cases involved in the main programme, and Row Z was a football discussion forum that aired after Match of the Day finished on BBC One.

BBC Choice also aired children's programmes; this duty transferred to CBBC and CBeebies when they launched on 11 February 2002.

It included repeats of archive shows rarely seen on the main channels, such as the first few series of Bodger & Badger, Mr Benn, Paddington, Simon and the Witch, Ivor the Engine, Jonny Briggs, Pigeon Street, and Bitsa.

Initially, the main attractions of BBC Choice were multi-broadcast TV shows, with the option to choose which programme you viewed.

Its single-show programming was mainly concerned with celebrities, including documentary profiles and the nightly entertainment magazine Liquid News.