[2][3] Initially, two regional telecommunications companies in Denmark, KTAS (Københavns Telefon A/S) and JTAS (Jydsk Telefon A/S) contacted the BBC with a view to retransmit both BBC1 and 2 on their cable networks in Denmark, offering the BBC payment to cover the costs of the satellite slots.
[2] The channel made its formal launch in Portugal at the facilities of the British Council in Lisbon on 20 April 1989.
[8] The channel was managed and operated by the BBC, but jointly marketed by the two Danish telecommunications companies.
In 1990, a second service for non-UK viewers entitled "Enterprise Channel" was launched to complement the main BBC TV Europe service, but by the end of that year it had been folded back into the existing network.
[9][10][11][12][13][14] The channel also carried the English team's matches in the 1990 FIFA World Cup.