In 2004, the organization began a joint venture with Nielsen Media Research to adopt its Portable People Meter system for television audience measurement.
[5] On June 19, 2014, BBM Canada re-branded as Numeris, unveiling a new logo designed by the agency Cundari, along with a new slogan, "Audiences Count".
The company felt that the BBM name, especially given the continued use of its full name by media outlets, evoked visions of "surveys and bureaucracy" that were inconsistent with its modern operation.
In Montreal, Toronto, Vancouver, Edmonton and Calgary ratings are now measured using the Portable People Meter (PPM) technology.
[7] In television, Numeris is partnered with the American company Nielsen in a joint venture which measures the Toronto, Vancouver, Calgary, Edmonton, Montreal Anglo and Montreal Franco markets,[8] the Ontario region and national ratings figures via Portable People Meters.