He often reflects his Christian views, values of his faith and belief in the divinity of Jesus.
He went to a Christian youth camp in Lebanon, New Jersey where he met gospel rapper Rap'n Rev.
A year after signing with Jive Records, he released his international debut album Universal Concussion in 2000.
[4][5] The album was heavily promoted with music videos, singles, and national touring.
After a five-year hiatus, BB Jay recorded a collaboration album with rappers Pettidee & Demetrus titled 3 The God Way, released in 2005.