In 2024, Skydance Media reached an agreement with Paramount to acquire and merge with the company, and spin off assets "not strategic" to their plans, including BET.

[5] BET announced in March 2010 that Ed Gordon would return to the network to host "a variety of news programs and specials".

[8] In July 2017, Viacom signed new film and television development deals with Tyler Perry following the expiration of his existing pact with Discovery, Inc. in 2019.

As part of this deal, Perry would produce The Oval and Sistas for BET and co–own the network's newly launched streaming service, BET+.

[10] In March 2023, it was reported that Paramount Global was exploring the sale of a majority stake in BET Media in order to provide additional funding to its flagship streaming service Paramount+.

[11] Paramount Global initially dropped its plans to sell BET Media in August 2023, before renewing interest in December of that year.

[12][13] Since April 2, 2024, Paramount and its parent company, National Amusements, were in discussions with Skydance Media for a three-way merger between the entities.

[15] Meanwhile, Paramount reportedly entered talks for a sale of BET Media to buyers led by CEO Scott Mills for $1.6-$1.7 billion.

[17][18] Skydance's executive team also supported the potential sale of several Paramount assets which were deemed "not strategic" to their plans, including BET Media.