[1][2] The cinema is located in the centre of a roundabout junction with Waterloo Road to the south-east, Stamford Street to the north-east, York Road to the south-west and Waterloo Bridge to the north-west.

Although the site is surrounded by traffic and has an underground line just four metres below, the architects and engineers accounted for this in their design and the entire upper structure sits on anti vibration bearings to prevent noise propagation.

Odeon maintained the film programmes, and booking of tickets online and by telephone.

[7] To start this move to mainstream cinema, the BFI London IMAX theatre celebrated by having sold 66,000 pre-booked tickets for The Dark Knight Rises in just 5 weeks, giving a total sale in tickets of £1,000,000 even before the premiere of the movie.

The BFI IMAX is the largest cinema screen in the United Kingdom.