[11][12] From their experience, Graeme Ferguson, Roman Kroitor and Robert Kerr realized that new technology would be necessary to develop a larger and more complex project than previously seen.

Shaw created this new projector that allowed for films to have exceptional quality and to be ten times larger than conventional 35mm picture frames.

[14] It was because of the multi-screen viewing that Graeme Ferguson, Roman Kroitor and Robert Kerr wanted to create a theatre with giant screens, surround sound and stadium seating.

William Shaw was instrumental in helping IMAX Corporation fulfill its ambitions in creating larger and more realistic experiences for audience which included oversized screens, surround sound and steep seating for better viewing.

[14] In 1994, investment bankers Gelfond and Bradley Wechsler acquired IMAX Corporation through a leveraged buyout and publicly listed the company on the NASDAQ stock exchange.

[18] More flexible technology required by that industry led to the development of the IMAX DMR (Digital Re-Mastering), which was able to adapt quickly in various locations.