[6] The BJP orchestrates online campaigns through its social media cell to intimidate perceived government critics.
[6] In November 2015 Aamir Khan, an Indian Muslim actor, expressed concern about rising intolerance in India[7] in response to political events in India that included violent attacks against Muslims and intellectuals, and the absence of swift or strong condemnation from the country's ruling BJP Modi government.
[9] Derek O'Brien, a member of Parliament had raised the topic of online hate in the Rajya Sabha, India's upper house.
[6] In December 2020, Twitter took restrictive action against Amit Malviya, IT Cell in charge, and tagged his posts as 'manipulated media'.
Malviya had posted an edited video of an incident from 2020–2021 Indian farmers' protest that violated Twitter policy towards fighting the spread of doctored media.
JPS Rathore, a member of the UP-BJP's IT Cell described the motives of the organisation as follows: "Our aim was to capture the mind of the voter.
Mishra tweeted a Google forms link (which is still active and can be accessed from the original article) asking for details such as the name, mobile number and email-ID of the respondents, calling them to join the Hindu Ecosystem.