On 4 January 2023, BMW presented the i Vision Dee at the Consumer Electronics Show in Las Vegas.

[1][2] According to BMW CEO Oliver Zipse, the car "demonstrates the possibilities that the combination of hardware and software opens up".

The central control is a mixed reality slider that transforms the windshield into a portal of digital experiences periodically.

Shy-Tech technology touch sensors allow the vehicle owner to set digital content levels.

[3] In terms of dimensions, the model is close to the BMW 3 Series.