BOJ (musician)

[13] On October 14, 2018, BOJ was part of the "Smooth Taste, That's Why" campaign that launched on thirteen billboards around Lagos and Abuja, by Jameson Irish Whiskey.

[18] On 22 April 2022, Boj released his album Gbagada Express including guest appearances from Davido, Mr Eazi, Wizkid, Fireboy DML, Buju, Enny, Tiwa Savage, Darkovibes, Kofi Jamar, Joey B, Amaarae, Obongjayar, Moliy, Mellissa, Teezee, Zamir, Fresh L, Victony, and Afro Nation.

[19] Boj credits artists such as Wyclef Jean, Lauryn Hill, Bob Marley, Fela Kuti, Lagbaja, and Sean Paul as his musical influences.

[20] Boj is widely recognized as one of the pioneers of the fusion genre Alté, which incorporates musical influences from afrobeats, dancehall, reggae, hip hop, and alternative R&B.

[1] Boj said in an interview that the term alté means "freedom to express yourself without boundaries, without the constraints of the mainstream in whatever sector, whether that's fashion, whether that's music, whether that's photography, whatever it is man.