The Tiger Brewery Tour is a tourist attraction located in the Tuas district of the country, which offers guided visits as to how the beer is brewed.

In 1970, the company offered Burgess the privilege to consume any of their beers free of charge while in Singapore.

However, in his own words, Burgess wrote in response: "But it was too late, I had become wholly a gin man."

Also, in the 2001 Hong Kong action thriller The Accidental Spy it's the preferred beer of Buck Yuen (played by Jackie Chan) who orders it by name in a bar and, also, has an empty bottle of Tiger by his bed in the next scene as he wakes up from a dream.

In the movie The Odd Angry Shot about the Australian Special Air Service during the Vietnam War, Tiger is considered the beer of choice among American and Aussie troops.

Tiger is seen as a favourite among British troops during the Malayan Emergency in the film The Virgin Soldiers.