BS 8878 defines a process for creating and embedding a web accessibility strategy within an organisation.
It is written in non technical language and is aimed at people within an organisation who have responsibilities for web strategy or development.
[2][3] The term "web product" is introduced in BS 8878 to describe any web-based service.
BS 8878 is not intended as a competitor or alternative to the WCAG guidelines developed by W3C WAI.
BS 8878 is part of the UK government's broader self-regulatory approach to standardization.