[2] A representative from the band's agency, Big Hit Entertainment, announced the collaboration between BTS and McDonald's through an official statement.
Depending on the countries and location, the BTS Meal was available via dine-in, take-out, drive-through, and app-based orders, and it was only available during regular hours.
The BTS Meal was first released on May 26, 2021,[3][4] in select countries, including: the United States, Austria, the Bahamas, Brazil, Canada, Colombia, the Dominican Republic, Indonesia, Israel, Malaysia, Paraguay, the Philippines, Taiwan, Romania and Sint Maarten.
[12] Rebecca Alter of Vulture praised McDonald's business acumen, while stating that the collaboration "made me optimistic for the future of musician promos at chains".
[13] William Mullally of Esquire Middle East described the Cajun dipping sauce as "the stuff of fast food greatness".