The US$400M deal was completed in the second quarter of 2010. bTV is broadcast terrestrially in Bulgaria and by satellite internationally.

[2] The channel began broadcasting 24 hours a day on February 18, 2001, after having gradually extended its programming.

Executive director Albert Parsons had arrived to Bulgaria after assisting in the reorganization process of Fox affiliates WDFX-TV and WPGX, which at the time were owned by Waitt Media.

The first season of the Bulgarian version of the slovak TV show Modre Z Neba (Best wishes) was aired in the fall of 2012 under the name Predaj natatak i.e.

The first season of the Bulgarian version of the German comedy show Schillerstraße was aired in 2013, under the name Mladost 5, that is the name of a quarter in Sofia.

It has been airing from November 27, 2000, to July 31, 2019, every workday from 22:30 to 23:30 EET with the host and producer Slavi Trifonov.

One of the most successful bTV shows is the documentary reality - That's life - it has 12 seasons and is broadcast every Saturday or Sunday afternoon.

Other Bulgarian TV series, produced by bTV are Citizens in more, Seven Hours Difference, House Arrest, Where is Magi?

On 1 June 2016 bTV launched an international version of the channel, aimed at the Bulgarian diaspora.

The channel airs the publicists programming of bTV like "This Morning", "This Sunday/Saturday", "120 Minutes", "Face to face" and others, the news bulletins of the network, other lifestyle shows like "Before Lunch", "Marmalade", "Paparazzi" and "The Comedians", as well as reruns of bTV Media Group's original series.