Part of the programming scheme of the channel are reality and talk show programs, Turkish, Indian, South Korean and Latin American telenovelas, programs on health, beauty, home care, family and garden, American series and romantic films.

Since March 2012, the program "Mommy's Hour", which until years ago was broadcast on bTV, is being renewed.

The channel also broadcasts repeats of some bTV shows - Zvezdev's Kitchen, Predi obed, Moderno, The Globe, The Spirit of Health, and since September 2012 the Bulgarian series "Where is Maggie?".

[2][3] From 7 October 2012, channel switches to broadcasting with the 16:9 SD picture format.

Since 1 January 2016, bTV Story has been broadcast on bTV Media Group's paid online platform – VOYO in HD quality, and since 6 July 2018 – on cable networks in HD quality.