[7][8] The series' idea was initially conceptualized by creator Eugene Maillard[9] who has a long history of Music and Arts Education high-profile projects for children,[10] including an Emmy Award-winning television special From The Heart (also known as The Kennedy Center Honors – A Celebration of the Performing Arts) for mentally challenged and handicapped children, he executive produced with Gary Smith, which starred icons like Michael Douglas, U2 and Pope John Paul II that aired on NBC in 1989.

[12] The goal was to bring hipness to the show like an MTV channel however, combined it with leading educational excellence programs like PBS Kids to produce a signature creation for the series that teenage viewers will embrace.

[13][14] The project is to simply use music as the vehicle to impact teenagers commercially and socially along with their celebrities as a form of edutainment in a variety of important segments, led by a relatable host and other teen correspondents, which is filmed from an inside studio located in Hollywood, California as Mr. Maillard refers, we want to be the coolest television show in America.

[21] In addition to its international growth broadcasting in 54 countries which includes Canada, Europe, Asia and others,[22] the E/I-friendly show was supported by InTune Monthly magazine for teenagers[23] and funded in part by the US Department of Education (DOE).

The series is originally aired on Viacom/CBS television group and UPN Network stations among others, has broadcast in 120 million households in the United States and followed by 54 countries worldwide since its debut in 2005.

[25] Due to its growth, the non-sensitive Nielsen ratings and US Federal Communications Commission regulated television series is syndicated by major broadcast television and cable networks including NBC, Fox, Comcast, CW, Cox Communications, DirecTV, Dish Network and Time Warner Cable[26] that reaches over 90 million households in the United States and maintained its broadcast affiliates in 54 countries overseas.