Baba Shiv grew up in India and is an American marketing professor and an expert in the area of neuroeconomics.
His work has been featured in The Tonight Show with Jay Leno, CNN, Fox Business, Financial Times, The New York Times and The Wall Street Journal.
Professor Shiv researches how decision making and economic behavior are effected by neural structures and how brains create creativity.
His public speaking events and extensive library of published research have been highly influential in the general understanding of the brain functions of creativity and motivation.
"[3] He won the award for his article "Placebo Effects of Marketing Actions: Consumers May Get What They Pay For[4]"