The company aims to combine the “immersive viewing experience” and visual quality of traditional television with the features made possible by the internet.

[7] According to the company's website, Babelgum's goal is "to act as an international 'social glue'", bringing a vast range of content to a global audience of different nationalities, like a "modern-day Tower of Babel".

In addition to mainstream TV content, Babelgum offers niche programming [10] such as independent and short films, aiming to "serve the Long Tail of viewers' interests".

[11] The platform also features branded channels set up through licensing agreements with content providers such as Associated Press, BBC, PBS, 3DD, Shine Limited, IMG, EMI, Sony BMG, Funny or Die, Off The Fence, National Geographic, and Lonely Planet.

[14] Users can embed and rate videos, post links on Facebook, MySpace, Digg and other social news websites, and create playlists of favourite clips if logged in.

It operates via 3G and Wi-Fi networks and aims to offer "web-tailored programming" for smartphones, i.e. content edited into formats suitable for mobile viewing.