Baby, the Stars Shine Bright (株式会社　ベイビー、ザ スターズ シャイン ブライト, Kabushiki Kaisha Beibī, Za Sutāzu Shain Buraito) is a Japanese apparel brand created in 1988 by Akinori and Fumiyo Isobe.

[1][2] In 2004, Baby, the Stars Shine Bright launched Alice and the Pirates, a sub-brand centered on gothic and punk lolita apparel.

Gothic & Lolita Bible describes Baby, the Stars Shine Bright's designs as being "dominated by ribbons, lace, and flowers" that emphasize the wearer's youthfulness and sweetness.

[2] By February 2008, Baby, the Stars Shine Bright had an English version of their website and allowed people outside of Japan to purchase their clothing.

[12] In 2004, Baby, the Stars Shine Bright launched Alice and the Pirates, a sub-brand dedicated to gothic and punk styles.