The brand was established as Pretty in 1979 by Hiroko Honda, with its flagship store opened at Laforet in the Harajuku region of Tokyo, Japan, selling apparel from amateur designers.

[4] In 1979, Hiroko Honda opened Pretty at Laforet in Harajuku, Tokyo, selling lolita and gothic style dresses from amateur designers.

[5] By February 2008, Angelic Pretty had an English version of their website and allowed people outside of Japan to purchase their clothing.

[2] Angelic Pretty has several mascots featured in their print designs, their popular ones being Pony, Lyrical Bunny, Shyness Bear, and Little Mouse Julie.

[19] From 2009 to August 2013, Angelic Pretty partnered with French retailer Boddywood to distribute their products in Paris, France.

[24] Angelic Pretty holds tea party events every year in Tokyo that include fashion shows previewing their seasonal collections.

[26] In addition, Angelic Pretty has been featured in lolita fashion shows held by anime conventions, such as Sakura-Con,[27] Northwest Fan Fest.

[28] The brand has also made appearances at various overseas Japanese fashion events including Yumemiru Musical Paradise[29] and Fantaisies dans le Monde des Rêves.

[5][31] Other people who had modeled for Angelic Pretty included Sayaka Kanda, Denpagumi.inc member Risa Aizawa,[32] and RinRin Doll.