Baby Bottom Butter

[1] When it was reformulated in 2008 to remove preservative parabens and other petrochemicals, sales increased significantly as mothers started to use it themselves, in place of expensive face cream.

[2][3] As the word spread through parenting websites, with many women praising its softening and firming effect, the product sold out at many stores.

[4] In 2008, the product sold eight years worth of stock in just four months following this buzz.

[5] Enthusiasm for the balm continued, and in 2011, it was announced to be Waitrose's best-selling skincare product.

[2] People living in New Zealand made special arrangement to have it shipped to them and, in 2014, the luxury supermarket chain, Nosh, started stocking it.