Baby Bunting was founded in Melbourne in 1979,[1] and the company became one of Australia's largest infant items retailers.
[2] In August 2022, it announced its sales exceeded $500 million dollars for the first time, and in addition to its 65 Australian stores, announced it would be opening its first store in New Zealand.
[2][5] The company, then led by CEO Matt Spencer, reported a 67% drop in profits due to the inflationary pressures, and reported that Spencer would be stepping down as CEO.
[9] Following profit warnings,[10] the company's share price dropped further in June 2023 after it revealed ‘unprecedentedly low’ sales during a key promotional period.
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