A music video for "Baby Love" featuring Regina was created on February 12, 1986, by West 78th Street Records in collaboration with Hugmynd and Saga Film to promote the single.

The remixes of the song done by Hurly were successful in dance clubs and are credited with giving Minogue a new sound and image.

In a retrospective review, Matthew Hocter from Albumism noted that "with a clearer focus on that New Jack Swing sound" and the addition of some "heavy on house music" covers "Jump to the Beat" and "Baby Love", "the younger Minogue demonstrated that she had a very soulful approach to music.

"[9] John Lucas from AllMusic called the song "a genuinely credible early-'90s house music number".

[10] Upon the release, Mark Frith from Smash Hits commented, "...this is Dannii's foray into the world of soul music.