[1] The store focuses on children's products for ages 0 to 16[3][4][5] and sells major brands including Barbie, Disney, Philips AVENT, Fisher-Price, Chicco, Juniors, Giggles, Graco, Lego, Joie, Hauck, and Ferrari.

[6] Over and above its physical stores, Babyshop also retails around 20,000 products online[7] through its E-commerce website and Mobile Application on IOS and Android, which was launched on 24 November 2016.

[10] In 2005, the company increased its focus on child safety and began raising awareness.

The three-month campaign focused on raising awareness of child safety during daily travel.

[3][11] Babyshop released a book, "Mom's Little Secret," in 2015 to advise expecting mothers and give tips through toddlerhood.