Babytalk, America's oldest baby magazine,[1] was launched in 1935 as a supplement to customers of a national cloth diaper delivery service based in New Jersey.

[2] With a controlled circulation of 2,000,000, Babytalk reached more than 5.5 million readers a month through a combination of in-home subscriptions and distribution at baby retailers, maternity boutiques and OB/GYN offices across the country.

Aimed at new moms and their babies, this popular event featured live kids' entertainment, music classes, valet stroller parking, raffles, giveaways, and photo opportunities.

In 2006, viewers voted online to choose the winner, Abigail Goldman of Cherry Hill, NJ, who appeared on the cover of the October 2006 issue of Babytalk and received a $5,000 shopping spree at Babies "R" Us.

[citation needed] Ana Connery was named editor of Babytalk in 2009, and was promoted to director of The Parenting Group's print content operations in September 2010.