[5] This was in addition to the $315,000 in funding it had raised previously from Y Combinator and True Ventures.
[8] On March 6, 2012 the domain BackTweets.com was bought in a public auction by Sorezki Ltd. who re-launched the site as a free service.
[9][10] BackTweets enables individuals, companies and their competitors to gauge the quantity and quality of their Twitter reach by showing the number a times a link was tweeted[11] as well as the actual tweet that was made.
[12] From a business perspective, the BackTweets service can help corporations understand how individuals interact with their brand.
[14] As opposed to Twitter's search capacity,[2] BackTweets tracks all links which were tweeted, regardless of the form they were shared in, which prevents users from getting fragmented information about their Twitter link presence.