The five-day event is structured with the first day having a Kick off party and "Brick Flick" automotive movie seen at the US 23 Drive-in Theatre, at least two days of Rolling Cruise, a Friday night car show & concert and Saturday car show down town.
[fj 3] Additional, there is Automotive Pioneers Statue unveiling, "Artomotive" competition, Pinewood Derby race (2012-) and Hot Ride High program.
The goal of this scheduling was to hopefully have spectators from the local area to “cruise" once again from the Flushing hotspot to the Flint event.
[fj 21] With the 2008 event, the rolling cruise portion was extended to two days with 32 official stops and added a Women's Expo.
The cruise extend from Mega Coney Island, 401 King Avenue, downtown Flint to Food Castle supermarket, 16853 Dixie Highway, Groveland Township in northern Oakland County.
In addition to this the celebration again expanded with a day and the events of a drive-in screening of the movie Cars and the Buckham Alley Bash.
[fj 23] Don Garlits, a "drag racing icon", made appearances at all the major events of the 2011 cruise.
[4] Added to the 2012 event was Pinewood Derby race sponsored by the Boy Scouts, GM and Thomas Appliance.
[5] At the opening of the 2013 event and unveiling of the Durant statue, General Motors North America President Mark Reuss confirmed GM's purchase of the Durant-Dort Carriage Factory One and office building on Water Street with plans to restore them with local universities help.
[fj 24] Added to the event in 2013 was the first "Artomotive" competition, where artist work with the base item of a car hood.
[fj 3] On December 8, 2013, General Motors announced five years of financial support for Back to the Bricks including the promotion tours and the Tune-Up Week.
[7] At their December 3, 2015, press conference, the organization announced their 2016 promo tour and a new winter auto show, Chrome and Ice, for 2016.
[fj 28] Chrome and Ice will be the Back to the Bricks winter indoor car show held in mid-February at the Dort Federal Credit Union Event Center and like the main event is sponsored by General Motors and Dort Financial Credit Union.
At their December 3, 2015 press conference, the organization announced their first Chrome and Ice winter auto show for February 12–13, 2016.
The inaugural event is planned to have a summertime feel with sand and palm trees brought in to complement it entertainment, a California beach boy band.
Amongst the cars were a 1933 Auburn Model 8, a rare Watson-Hurst Camaro and Eva Peron owned Packard.
Frey recruited in 2010 Bob Ayre, a welding instructor at Baker College, who became one of the high's organizers.