It keeps readers up to date on new ideas, trends and innovations in the technology world, and delivers information that related to the day-to-day operation of Canadian companies of all sizes.
In addition to its core focus on practical business insights, Backbone delivers stories on the role of digital media and technology on lifestyle and culture.
[2] On 13 March 2015 the magazine's publisher and founder, Steve Dietrich, announced the print publication would cease, but that the website would continue.
[4] Backbone's website continues to publish news, event listings, press releases, and blog posts.
In 2008 and 2009, Backbone published an annual Pick 20 award for Canada's leading Web 2.0 pioneers.