Fearing loss of profit from being unable to advertise cigarettes through the heavy influence of television, several companies began to market "little cigars" instead.

This allowed their new products to be advertised to the television-viewing public without violating the new ordinance enacted by President Nixon.

[2] Backwoods Smokes were advertised heavily throughout the 1970s and 1980s, with virtually no changes being made to their target group during this time.

In a sidebar, the advertisement also reads: "For an experience that's strictly wild, you can't top a climb like this.

This effect was long-reaching and can be seen in the wide variety and number of tobacco products available in more modern times.