They also ran advertisements in newspapers offering a free pack of Strand cigarettes to readers who filled in a coupon and sent it in.

This television advertisement depicted a dark, wet, deserted London street scene in which a raincoated character, played by Terence Brook, looking similar to Frank Sinatra, lit a cigarette and puffed reflectively.

This was accompanied by an instrumental, "The Lonely Man Theme" by Cliff Adams, playing in the background and a voice-over declared "You're never alone with a Strand.

[4][5] The commercial, written by John May,[6] was popular with the public, with Brook becoming a star, and the music reaching Number 39 in the UK Singles Chart.

He produces a pack of Embassy, starts offering them around and is suddenly the life and soul of the party.