The song was released as a digital download on 15 March 2010 as the lead single from his third studio album Doin' It Again (2011).

The song was produced by Agent X and the music video is directed by "Staple House".

Fraser McAlpine of BBC Chart Blog gave the song a positive review stating: Y'know, listening to this and thinking back...it doesn't strike me that Alexandra Burke - a self-confessed fan of the badder boy - would be at all pleased if she bought a new dress and her fella failed to notice, would she?

She went on a TV talent show in order to get constant feedback and praise from the British public every week.

Then 4 days after on Sunday 21 March 2010 climbed 8 places from the mid-week chart to number 26.