Bad Rap features the stories of four prominent Korean-American hip-hop figures, all at different points in their careers, but sharing the same goal of succeeding in the mainstream.

It traces through the early days of freestyle battle aficionado Jonathan Park, better known as "Dumbfoundead", and his personal struggle with marketability in the modern hip-hop industry.

Bad Rap chooses not to focus on the boundaries set by the artists' heritage, but the struggle of working to fit into a niche community that rejects them for more than just where they come from.

Quoting director Koroma, “The themes we explore of fighting to belong in a particular community, of having your parents and friends tell you differently but nonetheless following your passion—those are universal.”[2] The documentary also features special appearances by MC Jin, Shogunna, Traphik, Jay Park, Kero One, The Fung Brothers, Far East Movement, Ted Chung, Danny Chung, Oliver Wang, Ebro Darden, Damien Scott, Riggs Morales, and Jonathan Briks.

[3] Reel Talk Online's Candice Frederick praises Koroma for "[opening] up the conversation to the far less discussed marginalization of Asian-American rappers in an industry dominated by African-American men.