[5] She is known for her humor and for fighting against ageism through her personal style and messaging, characterized by wearing eccentric clothes, promoting the legalization of medical marijuana, and her innuendo.

Winkle is an activist and influencer whose self expression is a statement of disapproval of the beauty industry and the false limitations it imposes on individuals, and especially on women.

[18][19] In 2015, Grit Creative Group used her as the face of their website launch campaign, where she dressed as Kurt Cobain, Kate Moss and others.

[26] In 2016, she was in a national commercial for Smirnoff ICE Electric Flavors as part of their "Keep It Moving" campaign.

[33] Winkle appeared in her first ever national commercial for Smirnoff ICE Electric Flavors as part of the company's "Keep It Moving" campaign in 2016.

[39] She featured in Sally Beauty's ad campaign which focused on self-expression and empowerment through brightly colored hair.