Badger (automobile company)

[2] In March 1909, E. W. Arbogast,[3] who was the son-in-law of a wealthy grain merchant from Watertown, Wisconsin, was failing to persuade anyone there that he could build a high-power, high-priced car that he could sell in the medium price range.

[2] Herman Wertheimer was the partner, who also was the Mayor of Watertown, Wisconsin, at the time period.

[2] By February 1910, storage space was important for cars completed but not yet delivered, so the Columbus Canning Company's third floor was used.

One of the sales pitches, "a Hill Climber with Power to burn," was shown when finished cars were driven to the third floor of the Columbus Canning Company for storage.

[2] Dealers already up and running did not always have good things to say, such as one Los Angeles agency who said, "Motors too small and torsion rod weakness not improved.