New Philippines) is the campaign rally of the presidency and administration of Bongbong Marcos, which focuses on an all-inclusive plan for economic and social transformation.

That is, an enabling government that reaches out to the people, dismantling structural disablers by enlisting the active involvement of citizens and private groups.

It was attended by about 400,000 supporters with the participation of Vice President Sara Duterte, other key Malacañang officials, and Manila Mayor Honey Lacuna.

[10] Several government services were made available for free to the public during the event such as registration for national IDs, civil registration services, PRC exam applications, police clearance for first-time job-seekers, drug tests, neuropsychiatric tests, notary and gun safety seminars, licenses to possess firearms, housing loan applications, etc.

42, "directing" all national government agencies to "attend, participate, and provide full support to the 'Bagong Pilipinas' official campaign kickoff rally".

[19] The rally was also called by progressive groups a "waste of people's resources" and "an expensive PR blitz to cover up the crisis the country is facing".

[26][27] The Concerned Artists of the Philippines and ACT Teachers partylist described the hymn and pledge as an "old tune" and a "gimmick" of the government to whitewash its failures.